Advertising Policy

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HITHOT is a Short Video App made in India that empowers people to express themselves, live in the moment, learn about the world, and have fun together. It’s the easiest and fastest way to communicate the full range of human emotions with your friends without pressure to be popular, pretty, or perfect.

In that spirit of authenticity, we expect advertisers to be honest about their products, services, and content, to be kind to our diverse community, and to never compromise HITHOT privacy.

These Advertising Policies apply to all aspects of advertisements (“ads”) served by HITHOT––including any creative elements, landing page, or other relevant components of the ads themselves––and you are responsible for ensuring all ads comply.

Advertisers are also required to comply with HITHOT’s Terms of Service and Community Guidelines, and all other HITHOT policies governing the use of our Services. We may update our terms, policies, and guidelines from time to time, so please check in and review them regularly.

All ads are subject to our review and approval. We reserve the right to reject or remove any ad in our sole discretion for any reason, including in response to user feedback, which we take seriously. We also reserve the right to request modifications to any ad, to require factual substantiation for any claim made in an ad, or to require documents evidencing that you hold any license or authorization which may be required in connection with your ad.

HITHOT may suspend or terminate accounts tied to businesses or individuals who violate our Advertising Policies.

HITHOTters may share ads with others or save ads to their devices. They may use any of the tools and features we make available in HITHOT to apply captions, drawings, filters, or other creative elements to the ad or, if you run ads in the Audience Network, they may use any tools and features made available where the ad is run. Age-targeted ads can be shared within HITHOT with HITHOTters of any age. To find out if you can restrict ad sharing and ad saving for your ads within HITHOT, please contact your account representative or visit our HITHOT Help Center.

We may publish information related to ads (including the creative, targeting, paying entity, contact information, and the price paid for those ads), or share that information with third parties, including: (a) our media partners when your ads run in content related to that media partner; and (b) third parties whose products or services you’ve elected to use in connection with the ads.

As we say in our Terms of Service, if you use a service, feature, or functionality that is operated by a third party and made available through our Services (including Services we jointly offer with the third party), each party’s terms will govern the respective party’s relationship with you. HITHOT and its affiliates are not responsible or liable for a third party’s terms or actions.

General Requirements

Targeting and Compliance

All ads must be suitable for their selected audience in each geographic area where the ads will run. HITHOT is a

13+ app, so we will reject ads that are addressed to, or intended to appeal to, children under 13.

Ads must comply with all applicable laws, statutes, ordinances, rules, public order rules, industry codes, regulations, and cultural sensitivities in each geographic area where the ads will run. Please note:

Ads for certain products or services may not be targeted on the basis of gender, age, or location. Certain locations have language requirements.

As a India-based company, HITHOT will not accept ads targeted to or paid for by entities in countries subject to Indian trade sanctions or certain other Indian export control laws.


All required disclosures, disclaimers, and warnings in ads must be clear and conspicuous and advertisers must be accurately and clearly identified in the ad.

Privacy: Data Collection and Usage

Ads may not collect information about racial or ethnic origin, political opinion, religious or philosophical beliefs, or trade-union membership. We permit health-related surveys only from accredited research institutions or public health organizations.

The advertiser’s privacy policy must be readily accessible where any personal information is collected.

Personal information must be collected and processed securely. Ads that deceive users into providing personal information under false pretences are prohibited.

Ads must not state or imply knowledge of personal data, sensitive information, online activity, or the precise whereabouts of a user. Intellectual Property Infringing Content

Ads must not infringe the intellectual property, privacy, publicity, or other legal rights of any person or entity. Advertisers must have all necessary rights and permissions for all elements of their ads. Ads may not feature the name, likeness (including look-alikes), voice (including sound-alikes), or other identifying features of an individual without the individual’s consent.

The following is prohibited:

Ads for products or services principally used to infringe the intellectual property rights of others, such as those designed to bypass copyright protection mechanisms (for example, software or cable signal descramblers). Ads for products or services principally dedicated to selling counterfeit products, such as imitations of designer or officially-licensed products.

Ads for products or services with false celebrity testimonials or usage.

If you believe your copyright, trademark, or publicity rights have been infringed by an ad served on HITHOT, we encourage you to attempt to contact and resolve your concerns with the advertiser directly. Alternatively, rights holders and their agents can report alleged intellectual property infringement to HITHOT . We take all such reports seriously.

References to HITHOT

Ads must not suggest an affiliation with or endorsement by HITHOT or its products. This means that ads must not use any HITHOT-owned trademark or copyright, or representations of the HITHOT user interface, except as permitted in the HITHOT. Nor may ads contain altered or confusingly similar variations of any HITHOT-owned trademark.

Creative Quality and Landing Page

All ads must meet high quality and editorial standards. Please visit the Specs and Creative Guidelines section of our HITHOT Help Center for the technical and creative specifications for each of our ad products. Ad creatives that do not meet these guidelines will be rejected.

When reviewing ads, we apply our policies not only to the ad’s creative (such as the “top HITHOT,” Filter, or

Sponsored Lens), but also to the ad’s landing page or other associated elements. We reject ads with landing pages that are:

Low quality (e.g., dead links, pages that are non-functional or not formatted for mobile phones)

Disruptive (e.g., unexpected user experiences, sudden loud noises, aggressive flashing)

Irrelevant (e.g., pages that don’t match the product or service being advertised, or that unnecessarily draw out the purchase process in order to expose the user to more and more ads)

Unsafe (e.g., attempts to automatically download files or phish for user data)


Promotions on HITHOT are subject to HITHOT’s Promotion Rules.

Promotions Rules

If you use HITHOT Inc.’s other products or services as part of any type of promotion, contest, or sweepstakes (all referred to here as a “Promotion”), you are responsible for ensuring that your Promotion complies with all legal requirements. This includes writing the official rules, terms, and eligibility requirements, and complying with marketing regulations. Legal requirements for Promotions can vary from place to place, so please work with a lawyer or other expert to ensure you won’t violate any applicable laws. HITHOT Inc. is not responsible or liable to you in any way if you use any of HITHOT Inc.’s products or services as part of your Promotion. In addition, please adhere to the following rules.


Make it easy to get involved with clear and simple instructions;

Provide official rules for your Promotion;

Expressly state in your Promotion official rules that each entrant or participant completely releases HITHOT

Inc. from all claims based on, related to, or arising from the Promotion;

Expressly state in your Promotion official rules, and make clear through the presentation of your Promotion, that your Promotion is in no way sponsored, endorsed, administered by, or associated with, HITHOT Inc.; Follow all of our other community and usage guidelines, including HITHOT Inc.’s Terms of Service, Community Guidelines, and Privacy Policy.


Use any of our products’ or services’ names, trademarks, logos or other intellectual property except as necessary to comply with these Promotions Rules

Encourage illegal or illicit behavior

Encourage spammy behavior, such as asking participants to send HITHOTs Diamonds or login with same IP address in multiple accounts to friends.

Violate or encourage others to violate our Terms of Service, Community Guidelines, or Privacy Policy.

Category-Specific Requirements

Adult Content

All ads must respect the laws and cultural norms of the targeted location, even if they are more strict than the guidelines listed on this page.

Adult content includes depictions of, or references to:

Sexual organs

Other frequently-sexualized body parts (for example: butts, breasts, legs, bare abdomens) Sexual activity

We conditionally allow adult content that it is not intended to provoke sexual arousal, in these contexts:

References to human genitalia sexual anatomy in the context of health, personal grooming, or education. Examples: menstrual products, STI testing, safer sex PSAs from reputable sources, or a trailer for a documentary about human sexual anatomy.

References and depictions of internal sexual organs in a health context. Examples: pregnancy tests, ovulation kits, pelvic floor therapy. Incidental depictions of the pelvic area, if clothed.

Examples: belts, compression shorts, bikini bottoms

Emphasis on frequently-sexualized body parts that are relevant to a non-sexualerotic product or service. Examples: ads for swimwear, bare abdominal muscles in ads for exercise programs, or references to butts in an ad for a comfortable chair.

References to sexual activity in a health or public safety context.

Examples: an educational PSA about sexual consent, or positive references to sexual orientation or gender identity.

Dating ads (as long as there are no references to sexual activity)

We restrict content that is sexually suggestive (i.e., intended to provoke sexual arousal, without being explicit). Suggestive content must be age-gated 18+ (or the age of majority in the targeted location). We do not permit sexually suggestive Sponsored Lenses. Restricted sexually suggestive content includes:

References to sexual anatomy human genitalia or non-specific sexual activity outside of a health, grooming or educational context.

Examples: a movie trailer with sexual innuendo, vibrator ads that do not use graphic language or imagery to describe their purposeallude to masturbation (without graphic language), condom ads that use non-specific phrases like “getting it on.”   

       Emphasis on frequently-sexualized body parts that are not relevant to the product or service. 

We prohibit content that is sexually explicit. This includes:

Sexual solicitation of any kind.

Depictions or graphic descriptions of genitalia in any context, exposed nipples or bare buttocks, or partiallyobscured nudity.

Examples: a person that is naked except for body paint or emojis.

Depictions of, or references to specific sex acts, in any context. This includes gestures that imitate a specific sex act, with or without props.

Dating ads that emphasize casual sexual encounters.

Sexual solicitation of any kind.

Adult entertainment

Examples: pornography, sexual live streams, strip clubs, burlesque. Non-consensual sexual material.

Examples: tabloids that publish leaked, private, suggestive photos

Depictions of, or gratuitous references to sexual violence

Examples: graphic movie trailers that depict sexual assault, self-defense products that describe attempted sexual assault

Regulated Goods


Ads that promote or reference alcohol must not:

Target or be likely to appeal particularly to people under the legal drinking age in the territory where the ad will run.

Encourage or depict excessive or irresponsible consumption of alcohol.

Exploit an individual who is drunk or otherwise intoxicated.

Glamorize alcohol, or otherwise misrepresent the effects of consuming alcohol, or imply that alcohol is necessary for success or social advancement

Associate alcohol with operating a vehicle or other activities that require a certain degree of skill or physical coordination, or with any illegal behavior.

Mandatory warning labels, such as “please drink responsibly” or its local variation (if applicable) must be prominently displayed in the ad.

HITHOT does not permit targeting ads that promote or reference alcohol to the following countries:

   India , Algeria, Bahrain, Egypt, Indonesia, Jordan, Kazakhstan, Kuwait, Lithuania, Morocco, Nigeria, Norway, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia, Turkey, and the United Arab Emirates.

Ads for alcohol products must be age targeted to at least 18+, or the applicable minimum drinking age in the country to which you are advertising:

Canada: 19+.

Japan, Thailand: 20+.

United States: 21+.

Sweden: 25+.

India: either 18+, 21+, or 25+ depending on the States or Union Territories being targeted.

Drugs and Tobacco

We prohibit the depiction of illegal drug use or the recreational use of pharmaceuticals.

We allow some limited ads for cannabis, CBD and related products, where legal, with appropriate targeting.

We do not allow the depiction of smoking or vaping, except in the context of public health messaging or smoking cessation.

Weapons and Explosives

We prohibit ads for the sales of weapons and explosives and related accessories. This includes firearms, ammunition, fireworks, combat knives and pepper spray.


Ads for movies, videogames, and television shows must be age-targeted to the intended audience of the content they promote.

When illegal, regulated, dangerous, violent or otherwise harmful elements are presented in a fictional, newsworthy or documentary context, we will review based on appropriateness for the targeted audience, and whether the fictional nature is clear enough to the user.


Ads for pharmaceutical and healthcare products and services must only promote those products or services that have been approved by the local regulatory authorities in each of the countries targeted.

Online Pharmacy

Ads for online pharmacies must be registered with the relevant authorities in the country in which you are advertising. For example, in the United States and Canada online pharmacies must be verified by the National Association of Board of Pharmacies (NABP).

Prescription Medicines

All advertisers of prescription medicines must be pre-approved by HITHOT and may be required to submit proof of authorization to advertise the medicine in the applicable jurisdiction. To get started, please fill out this medication advertiser.

HITHOT permits targeting ads for prescription medications only to the following countries:

   Algeria, Bahrain, Canada, Costa Rica, Egypt, Hong Kong, Japan, Kuwait, New Zealand, Oman, Qatar, Saudi Arabia, Singapore, Tunisia, the United Arab Emirates, and the United States.

Over the Counter (OTC) Medicines

Advertisers of OTC medicines may require pre-approval from HITHOT.

HITHOT does not permit targeting ads for OTC medicines to the following countries:

      Colombia, Iraq, Lebanon, Romania, Spain, and Turkey.

Age targeting is required in the following countries:

Czech Republic: 15+.

Israel, and the United Kingdom: 16+.

Argentina, Egypt, Finland, Italy, Kuwait, Lithuania, Oman, Poland, Portugal, Russia, and Sweden: 18+.

Health and Dietary Supplements

Health and dietary supplement advertisers must be pre-approved by HITHOT and may be required to submit proof of authorization to advertise the medicine in the applicable jurisdiction. To get started, please fill out this medication advertiser .

Advertisers must not:

Promote products that may present risks for consumers (such as those included in advisories by local regulatory agencies).

Promote weight-loss supplements.

Contain exaggerated or unrealistic claims.

Include “before and after” pictures related to weight loss.

Age targeting is required in the following countries:

       Colombia, Greece, Kuwait, and the United States: 18+.

Diet and Fitness

Ads for diet and fitness products or services must not:

Contain over-exaggerated claims or “before and after” images

Demean the user, or shame anyone on the basis of body shape or size

Mislead or inaccurately describe the qualities and characteristics of a food product, including any associated health and nutritional claims.

Ads that reference weight loss must be targeted 18+.


Where ads for condoms are permitted, content may not depict sex acts or overly provocative imagery. See the Adult Content section for more details.

HITHOT does not permit targeting ads for condoms to the following countries:

       Bahrain, Ireland, Kuwait, Lebanon, Monaco, Oman, Poland, and Qatar.

Age targeting is required in the following countries:

Norway: 16+.

India , Australia, Chile, Egypt, Lithuania, Peru, Philippines, Portugal, Russia, Slovakia, and Turkey: 18+.

Hormonal Contraceptives

Hormonal contraceptives classified as medicines are subject to the policies for either prescriptions or OTC, as applicable according to country-specific requirements.

HITHOT does not permit targeting ads for hormonal contraceptives to the following countries:

   India , Bahrain, Colombia, Czech Republic, Denmark, Germany, Iraq, Ireland, Italy, Kuwait, Lebanon, Monaco, Oman, Poland, Qatar, Romania, Saudi Arabia, Spain, Switzerland, Thailand, Turkey, the United Arab Emirates, and Uruguay.

Age targeting is required in the following countries:

      Australia, Egypt, Lithuania, Portugal, and Slovakia: 18+.

Cosmetic Products and Procedures

HITHOT does not permit targeting ads for plastic surgery to the following countries:

 India ,Greece, Hong Kong, India, Indonesia, Italy, Jordan, Lebanon, Monaco, Oman, Philippines, Poland, Serbia, Tunisia, and Turkey.

Ads for plastic surgery must be age targeted to 18+, except Bahrain where they must be age targeted to 21+.

Ads for non-surgical cosmetic procedures (e.g., lip fillers, botox) must be age targeted 18+.

We prohibit ads for skin lightening products or procedures.

Gaming, Gambling, and Lotteries

Our ad policies regarding the promotion of Gaming and Gambling Services apply to the promotion of online casinos, brick and mortar casinos, lotteries, daily fantasy sports, and any product or service (including online or mobile games) that asks HITHOTters to pay to play games of chance to win prizes with real-world value (“Gaming and Gambling Services”).

Advertisers for Gaming and Gambling Services must comply with all applicable licensing or registration requirements and must provide HITHOT with proof of current license or registration. All Gaming and Gambling Services advertisers must be pre-approved by HITHOT. To apply for approval, please complete the Advertising of Gambling Services Application and agree to the

HITHOT Gambling Terms

These HITHOT Gaming and Gambling Terms (“G&G Terms”) apply to any advertisements and promotional campaigns for: (i) any gambling (including brick and mortar casinos and cardrooms); (ii) online or mobile games or other activity that involve potential payment of money to participate and award prizes with real-world value, or services promoting those games; and (iii) any activity or service that requires a gambling (or similar or equivalent) licence in order to be operated and/or promoted lawfully in the relevant market (“G&G Services”).

For clarity, the above definition includes both skill-based contests and sweepstakes-based games that involve the award of prizes with real-world value, regardless of whether the activity requires a valid license or authorization.

These G&G Terms form a legally binding contract between you and HITHOT Inc. and SingleMind Infotech LLP. Any approval of an Ad by HITHOT is not an endorsement or warranty by HITHOT that your G&G Services or Ads comply with these G&G Terms or applicable laws.

  1. For HITHOT to display any video ads (“HITHOT Ads”), Sponsored Geofilters, or Sponsored Lenses (collectively, “Creative Tools”), or any other advertising products made available by HITHOT in the HITHOT mobile application, or on any website, or other media platform owned, operated, or controlled by HITHOT (collectively, HITHOT Ads, Creative Tools, and any other advertising products are “Ad(s)”) for any G&G Services, you agree you will:
  2. If required, have a valid license or authorization from the appropriate government authority to provide G&G Services and to display ads for the applicable G&G Service in each of the countries or territories in which you operate or select to display your Ads (“Authorization”). The Authorization must be valid for the duration of the campaign. In some countries or territories, it may be possible to conduct certain activities (such as pure skill based contests in countries such as the India) without the need for formal Authorization. In such cases, you must ensure that the Ads, and activity and services being promoted in the Ads, comply with all applicable formalities, rules and laws.
  3. Upon request by HITHOT, provide to HITHOT proof of Authorization and other materials necessary for HITHOT to determine the nature of the G&G Service or proof that your Ads and the activity and services being promoted in the

Ads do not require Authorization (for example in the form of a letter from your external legal advisers).

  1. Immediately send to HITHOT written notice of any change in your Authorization status, or any change in the activity and services being promoted.
  2. Immediately cease using HITHOT Ad products or services for your G&G Services, including but not limited to cancelling any outstanding campaigns, upon the expiration, revocation, or rescission of your Authorization, or following an adverse decision by a competent regulatory authority in relation to the Ad or activity and services promoted by the Ad. You will remain responsible for any and all payments for your campaign in accordance with the applicable cancellation terms.
  3. Immediately send to HITHOT written notice of any regulatory investigation or legal action related to the legality of your G&G Services or your Ads for G&G Services. You will willingly and in good faith cooperate with HITHOT in relation to any regulatory investigation or legal action related to your Ads for G&G Services. If the Ad or activity and services being promoted by the Ad is subject to any investigation by a regulatory authority, HITHOT may in its discretion remove the Ad pending the outcome of the investigation.
  4. Select the appropriate targeting for the advertising campaign. It is your sole responsibility to ensure correct targeting is selected.
  5. Only enter into these G&G Terms if you hold the Authorization in your own capacity, or have authority to confirm that no Authorization is needed. For clarity, if you are an agent acting on behalf of the party holding the Authorization, then you may not enter into these G&G Terms.
  6. You represent and warrant that:
  7. The G&G Services, and the Ad, are not part of an investigation or lawsuit regarding their legality or regulatory compliance in the territories in which you are running Ads.
  8. You are authorized to agree to these G&G Terms and perform the obligations hereunder.
  9. You agree to indemnify, defend, and hold harmless HITHOT, its affiliates, directors, officers, stockholders, employees, licensors, and agents from and against any and all complaints, charges, claims, damages, losses, costs, liabilities, and expenses (including reasonable attorneys’ fees) due to, arising out of, or relating in any way to: (a) your actual or alleged breach of these G&G Terms; (b) any fraud or misrepresentation by you in connection with the G&G Services; and (c) your gross negligence or willful misconduct in connection with the G&G Services.
  10. If you are contracting with HITHOT Inc., then these G&G Terms are governed by Indian law (except for its conflictof-laws principles) and the parties submit to the exclusive jurisdiction of the Indian courts to handle any dispute or claim arising out of or in connection with these G&G Terms or their subject matter or formation (including tort claims).
  11. If you are contracting with any HITHOT entity other than HITHOT Inc., then these G&G Terms are are governed by Indian law and the parties submit to the exclusive jurisdiction of the Indian courts to handle any dispute or claim arising out of or in connection with these G&G Terms or their subject matter or formation (including non-contractual disputes or claims).

Ads for Gaming and Gambling Services must not:

Target territories where the advertiser is not authorized to operate.

Target or be likely to appeal particularly to people under the legal gambling age in the territory where the ad will run.

Glorify gambling or misrepresent the benefits of participation. Encourage individuals to play beyond their means.

Ads must not promote gambling tipster services (information about odds or offers available from gambling operators).

Financial Products and Services

Ads for financial products and services must clearly and prominently disclose all applicable material terms and conditions to consumers prior to the submission of an application.

Ads for loans must disclose, among other things, APR, repayment period, fees and costs, penalties, and the contact information of the lending institution.

Ads for products intended for a limited audience should only be targeted to that audience. For example, if a credit card offer is limited to individuals over the age of 18, the offer’s ad campaign must be age targeted to 18+.

Ads for certain complex financial products, which may include cryptocurrency wallets and trading platforms, require prior approval from HITHOT.

We prohibit:

Get-rich-quick offers, pyramid schemes, or other deceptive or too-good-to-be true financial offers (see General Requirements: Fraud for more details).

Promising guaranteed financial returns on speculative investments

Ads that promote particular securities or that provide or allege to provide insider tips

Payday loans or predatory lending


Ads for dating services must be age targeted to 18+, or the legal age of majority in the location being targeted.

Ads for dating services may not:

Be overtly sexual or provocative (see Adult Content)

Reference transactional companionship

Depict individuals who are, or appear to be, too young to use the service Promote or glamorize infidelity Target the following countries:

Algeria, Bahrain, Egypt, Gaza and the West Bank, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia, and the United Arab Emirates.

Telecommunication Services

Ads for calling, SMS and VPN services must contain clear pricing and terms, and must not reference using their services illegally or in a classroom setting. 

Sales to Government Entities

Government entities must work with a HITHOT sales representative and receive HITHOT authorization prior to running ads on our platform.

HITHOT does not accept ads submitted by, paid for by, or that promote, Russian & China state-owned entities.

HITHOT Political and Advocacy Advertising Policies

HITHOT empowers self-expression, including about politics. But political advertising that appears on HITHOT has to be transparent, lawful, and right for our users.


These Political Advertising Policies apply to all political ads served by HITHOT, including election-related ads, advocacy ads, and issue ads.

Election-related ads include ads about candidates or parties for public office, ballot measures or referendums, political action committees, and ads that urge people to vote or register to vote.

Advocacy or issue ads are ads concerning issues or organizations that are the subject of debate on a local, national, or global level, or of public importance. Examples include: ads about abortion, immigration, the environment, education, discrimination, and guns.

Political advertising must comply with all applicable laws and regulations, including all national election laws, copyright law, defamation law, and (where applicable) Federal Election Commission regulations and state or local laws and regulations. Complying with those laws and regulations will be the sole responsibility of the advertiser.

All political advertising must include a “paid for by” message in the ad that is followed by the name of the paying person or entity. HITHOT may also require a “paid for by” disclosure on ad content that links to political content, ad content for political merchandise, or in other cases in HITHOT’s sole discretion. In the India , electoral ads must state whether or not the ad was authorized by a candidate or organization, and election ads not authorized by the candidate must include contact information for the sponsoring organization.

Like all ads on HITHOT, political ads must comply with HITHOT’s Terms of Service, Community Guidelines, and our Advertising Policies. That means, among other things:

No content that harasses, intimidates, or threatens.

No content that is misleading, deceptive, impersonates any person or entity, or otherwise misrepresents your affiliation with a person or entity.

No content that violates the publicity, privacy, copyright, or other intellectual property rights of a third party. No content that features graphic violence or calls for violence.

We encourage political advertisers to be positive. But we don’t categorically ban “attack” ads; expressing disagreement with or campaigning against a candidate or party is generally permissible if it meets our other guidelines. That said, political ads must not include attacks relating to a candidate’s personal life.

HITHOT’s rights

HITHOT will review political ads on a case-by-case basis. To get started, please fill out our political advertiser form.

We reserve the right to reject, in our sole discretion, or request modifications to ads that we believe violate the standards listed above or that are otherwise inappropriate. Our discretion will never be exercised with the intent to favor or disfavor any candidate, political view, or political party.

We also reserve the right to require substantiation of an advertiser’s factual claims.

HITHOT may publicly display and otherwise disclose information relating to political advertising, including ad content, targeting details, delivery, spend, and other campaign information.

Political Advertising by Non-Resident Foreign Nationals or Entities

Political ads served by HITHOT may not be paid for directly or indirectly by non-resident foreign nationals or entities – in other words, by people or entities that aren’t residents of the country where the ad will run. Prohibited Content


Ads should not promote harassment, bullying, or shaming. For example: fitness ads should not be little anyone on the basis of body shape or size.

We prohibit profanity, obscenity and obscene gestures.

Violent or Disturbing

We prohibit the depiction of real-life graphic violence in creatives (e.g., top HITHOTs, Filters, Sponsored Lenses). Landing pages that depict real-life violent or disturbing imagery may do so only in a legitimate newsworthy or documentary context, only when the top HITHOT prepares the viewer in some way, and only if appropriately agetargeted. 

We prohibit the glorification of violence, including any glorification of self-harm, war, murder, abuse or animal abuse.

We prohibit disturbing content that may cause distress, such as graphic depictions of gore, physical afflictions, bodily fluids, and certain medical or cosmetic procedures.

We allow spooky and scary ads, but please avoid intense jump scares and audio of prolonged screaming or crying.

Deceptive Content

We are vigilant in our enforcement against fraudulent ads. Fraud includes a range of scams and deceptive marketing practices that abuse community trust or otherwise entice users to make purchases or engage in activities under misleading pretenses. We prohibit:

Ads that are false or misleading, including deceptive claims, offers, functionality, or business practices.

Unauthorized or undisclosed sponsored content

Promotion of fraudulent goods or services, including counterfeit documents or certificates, or counterfeit products

Creating or sharing content that mimics the appearance or function of HITHOT features or formats

Ads that contain deceiving calls to action, or lead to landing pages unrelated to the brand or content being advertised.

Cloaking, otherwise restricting landing page access, or modifications to URL content following submission in an attempt to circumvent review.

Ads that encourage dishonest behaviour. (e.g., ads for fake IDs, plagiarism, essay writing services).

Non-delivery of goods, or misrepresented shipping delays or inventory constraints See also Industry Specifics: Financial products and services

Hate Speech, Hate Groups, Terrorism and Violent Extremism

The HITHOT community includes diverse users from all over the world. To foster a welcoming platform, we prohibit hateful, discriminatory, or extremist content that undermines our commitment to safety and inclusion.

Hate speech is content that demeans, defames, or promotes discrimination or violence on the basis of race, color, caste, ethnicity, national origin, religion, sexual orientation, gender identity, disability, or veteran status, immigration status, socio-economic status, age, weight or pregnancy status.

Avoid perpetuating stereotypes based on any of the categories listed above.

We strive to maintain an inclusive community for all HITHOTters. Avoid the inappropriate use of culturally-sensitive imagery.

Illegal Activity

We prohibit ads that facilitate or encourage illegal activity (conduct, products, or enterprises). For example, ads should not:

depict illegal drug use

promote the illegal wildlife trade, or products and services derived from endangered or threatened species (For

Example: elephant ivory products, traditional medicine or supplements derived from tigers, rhinos, sharks, etc.)

Dangerous Activities

Ads should not encourage or enlist participation in dangerous or harmful activities. For example, ads should not encourage HITHOT ping while driving.


For more information about how to launch and manage an ad campaign on HITHOT, or how to troubleshoot the ad review process, please visit our HITHOT Help Center.